The color(s) black, white and orange is/are claimed as a feature of the mark.
The mark consists of the word "CUARTO" in orange on the left, a lion in white eating a hamburger in orange and white in the middle, and the word "DE KILO" in orange on the right, with a black background.
The English translation of "CUARTO DE KILO" in the mark is "QUARTER OF A KILO".