Color is not claimed as a feature of the mark.
"HEIR"
The mark consists of The logo consists of four, same sized triangles in a horizontal line. The first triangle is right side up, the second triangle is upside down, the third triangle is right side up and the fourth triangle is upside down. Each triangle has a letter within it to create the word HeiR. The first triangle has a capital letter H, the second triangle has a lower case e, the third triangle has a lower case i, and the fourth triangle has a capital R. The letters are formatted to fit in each triangle to create a unique shape of the letter itself.