Color is not claimed as a feature of the mark.
The mark consists of an oval with the image of a man's face in the center. The man has a beard and mustache and is wearing glasses. On either side of the man's face is the wording BISCUIT DADDY in cursive lettering with the first letter of both words capitalized. Inside the line of the oval is the wording FRESHER THAN FRESH at the top and the wording SINCE 1982 at the bottom in small uppercase lettering.
BISCUIT DADDY FRESHER THAN FRESH SINCE NINETEEN EIGHT TWO; BISCUIT DADDY FRESHER THAN FRESH SINCE ONE NINE EIGHT TWO; BISCUIT DADDY FRESHER THAN FRESH SINCE ONE THOUSAND NINE HUNDRED EIGHTY TWO