The color(s) scarlet, navy, cream, is/are claimed as a feature of the mark.
"THE SCARLET HOTEL"
The mark consists of The Scarlet Hotel (Hotel in cursive writing) ("The" in navy) ("Scarlet" in scarlet) ("Hotel" in navy) Lincoln Nebraska (cream) (left side of primary mark) Hometown Comfort (cream) (right side of primary mark) Est. 20 (cream) (bottom of primary mark).
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
THE SCARLET HOTEL LINCOLN NEBRASKA ESTABLISHED TWENTY HOMETOWN COMFORT