The color(s) medium blue, light blue, dark blue, red, black, white, is/are claimed as a feature of the mark.
The mark consists of the stylized stacked wording "NATURAL AMERICAN SPIRIT" superimposed over the stylized design of a bird in light blue. The word "NATURAL" appears in red lettering. The wording "AMERICAN SPIRIT" appears in red and black lettering. A design comprising the encircled profile of a Native American Chieftain wearing a feathered war bonnet and smoking a peace pipe appears below and to the right of the wording. The circle is red with a black outline. The Chieftain is in black with a white feathered headdress and pipe. A stylized design on ocean waves in medium blue, dark blue and white fills the bottom third of the mark. The entire design appears on a rectangular medium blue background. The words "HELP PROTECT OUR OCEANS" appears in black lettering in a medium blue box outlined in black underneath the Chieftain.
NATURAL AMERICAN SPIRIT HELP PROTECT OUR OCEANS TOBACCO INGREDIENTS TOBACCO AND WATER