The color(s) gold, orange, light yellow, red, black, white is/are claimed as a feature of the mark.
The mark consists of the stylized stacked wording "NATURAL AMERICAN SPIRIT" superimposed over the stylized design of a bird in light yellow. The word "NATURAL" appears in red lettering. The wording "AMERICAN SPIRIT" appears in red and black lettering. A design comprising the encircled profile of a Native American Chieftain wearing a feathered war bonnet and smoking a peace pipe appears below and to the right of the wording. The circle is red with a black outline. The Chieftain is in black with a white feathered headdress and pipe. A stylized design of a desert landscape with a saguaro cactus in gold, orange, and white fills the bottom third of the mark. The entire design appears on a rectangular gold background. The words "HELP PROTECT OUR DESERTS" appear in black lettering in a gold box outlined in black underneath the Chieftain.
NATURAL AMERICAN SPIRIT HELP PROTECT OUR DESERTS MADE WITH ORGANIC TOBACCO TOBACCO INGREDIENTS TOBACCO AND WATER