Color is not claimed as a feature of the mark.
"KETO"
The mark consists of a "K" made out of bacon, an "E" made out of cheese, a "T" made out of broccoli and an "O" made out of an avocado, spelling the word KETO. Underneath the word KETO, appears the words "PRIMAL HEALTH" in a small font, in between a knife to the left, and a fork to the right.