Color is not claimed as a feature of the mark.
The mark consists of the word "BEECHLER" in all original lettering comprised of stylized letters with elongated "H", "L" and "R". Each letter is made more prominent by its unusual width particularly with reference to the three "E"'s and the "C".
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.