The mark consists of the wording "Fit-Moji" in black with a white border around the letters and a thin blue outline around the white border, the wording is centered over a circular yellow figure with yellow arms and legs and all outlined in black with white eyes with black outlining and pupils, and brown eyebrows, wearing a red sweatband, in a running pose wearing black and gray shoes, on the rear shoe is a yellow smiling face that has brown arched eyes, a brown mouth with white teeth and pink tongue in it, on the front shoe there is a yellow smiling face that is partially obscured showing the yellow circle, brown arched eyes and half of the brown mouth with white teeth, the circular running figure is smiling with a white mouth outlined in black with a red tongue sticking out, to the left of the rear foot is an orange location marker with a white shaded-in circle inside it and is at the left end of an angular gray path that appears below the running circular figure with a gray circle at the left end, a gray circle in the center and a gray circle at the right end of the path, and a green location mark with a shaded-in white circle inside it is at the right end of the path and to the right of the front foot.
The color(s) black, white, blue, gray, yellow, pink, brown, red, orange and green is/are claimed as a feature of the mark.