The color(s) red, gold is/are claimed as a feature of the mark.
"CHINA"
The mark consists of the letter H in red centered in a symbol of golden Chinese knot, standing for letter H in words "CHINA" and "HERITAGE", which are both in color gold, and the Chinese phrase "????" in color gold, representing the Chinese name of "CHINA HERITAGE".
HERITAGE CHINA HERITAGE
The non-Latin characters in the mark transliterate to he cheng ji tuan and this means CHINA HERITAGE GROUP in English.