Color is not claimed as a feature of the mark.
The mark consists of the words "PURECAPS USA" in all capital letters centered above a capsule in horizontal profile, the right half of the capsule with the silhouette of a heart, the left half with the silhouette of a leaf. The colors black, white, and/or gray represent background, outlining, shading and/or transparent areas and are not part of the mark.
PURE CAPS USA