The color(s) blue, white, red, and light brown is/are claimed as a feature of the mark.
"MINI" "GALLETAS" "SELECTA" "DESDE 1911" AND THE DESIGN OF A COOKIE
The mark consists of a design with a blue square in the center of the mark with the word PUIG in large white lettering in the center of the square. Above the word "PUIG" is the word "GALLETAS" in white letters and smaller font. Below the word "PUIG" is the word "COOKIES" in white letters. On each side of the center blue square are two white squares with a large cookie in light brown in each square. In the top left corner is the word "MINI" in white lettering on a red rectangle outlined in white. The corners of the rectangle are rounded. Below the red rectangle is the word "MARIA" in large white lettering. Underneath is the word "SELECTA" in white at the bottom of the square. On the far right is a matching blue square with the red rectangle and wording "MINI" and "MARIA" and "SELECTA" in white lettering. In between the two blue squares at the top is a white square with a red circle design with a white inner circle with a scalloped edge. In the white circle is the word "PUIG" in red lettering that fills the lower half of the circle. Above the word "PUIG" is the word "GALLETAS" in red color which fills the upper half of the circle. The lettering is sized to fit into the curve of the circle. Underneath the circle design is the word "DESDE" with the numbers "1911" all in red with an underscore line in red. The bottom of the design has a blue square in the lower left and right corners with the exact design as the top two blue squares with "MINI" in a red rectangle, and "MARIA SELECTA" in white lettering. In between the two blue squares is a white square with a large cookie in light brown centered in the square.
The English translation of "GALLETAS" in the mark is "COOKIES/CRACKERS". The English translation of the word "SELECTA" is "SELECT". The English translation of the word "DESDE" is "FROM".