The colors white, yellow, red, black, green, light blue, brown and grey is/are claimed as a feature of the mark.
The mark consists of a black outline image of a person on a horse, with red squiggly line detailing on both the person and the horse. Behind the person on a horse are two yellow circles, and behind that is a field of green grass with red, yellow, light blue, and white flowers, a foggy brown horizon, and a white sky. Below this design is the wording "AL POGGIO" in green above 2 images resembling coats of arms in grey with black outlining, with the wording "CASTELLO DI AMA" in black below that. The entire bottom portion of the mark is on a white background.
The English translation of "AL POGGIO" and "CASTELLO DI AMA" in the mark is "To the Hill" and "Ama Castle".