The mark consists of the literal element "FIRST RESPONSE" in black lettering with gray shadowing behind the letters, which is presented inside of a stylized, white, oval-shaped figure that is outlined with a pink curved line at the bottom, and a dotted line on the top that is comprised of pink dots. To the left of the literal element is a graphic element comprised of a pink, stylized numeral "1" that contains a silhouette of a woman, with a narrow band of gray outlining the back of the silhouette. The silhouette of the woman is primarily white, with pink shading at the lower leg and feet. There is a white haze surrounding the numeral "1" and the oval-shaped figure, and the graphic elements are presented on a pink background. The dashed lines indicate placement of the mark on the goods and are not part of the mark.
The color(s) pink, black, white and gray is/are claimed as a feature of the mark.