The mark consists of four groups of non-Latin characters, each group having a different color scheme, followed by a hand-drawn design of a hot dog on a stick. From left to right, the first group consists of black Korean characters with a gold four-petal flower-shaped symbol centered above and between the first and second Korean character. The second group consists of white Chinese characters within a red oval background that is positioned above the Korean character on the right end of the first group. The third group consists of a white Korean character, within a red background having the shape of a square with rounded corners. The fourth group consists of gold Korean characters. To the right of the gold Korean characters is a hand-drawn design of a gold hot dog, outlined in black, with a black stick extending from the bottom of the hot dog. There are two black wavy lines in the center of the hotdog.
The color(s) black, gold, red, and white is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "CHUNG CHUN GAM SUNG SSAL HOT DO GEU" and this means "YOUTHFUL EMOTION RICE HOTDOG" in English.
The English translation of "CHUNG CHUN GAM SUNG", "SSAL" and "HOT DO GEU" in the mark is "YOUTHFUL EMOTION", "RICE" and "HOTDOG", respectively.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "SSAL HOT DO GEU"
Trademark: 88720619
