35 (Based on Use in Commerce) Retail and wholesale store services, featuring coffee, tea, coffee and tea brewing equipment, apparel, coffee mugs, drinking cups, sandwiches, confectionery items, prepackaged snack items, baked goods, granola bars, energy drinks, coffee brewing equipment, namely, electric and non-electric coffee grinders and electric and non-electric coffee machines and coffee extracting machines, beverage cups and saucers, beverage decanters, drinking glasses, coffee brewing equipment cleaning products, kitchen bowls, reusable kitchen storage containers, coffee storage containers, tea kettles, milk pitchers, coffee tampers, coffee filters, and aprons; online retail store services featuring coffee, tea, energy drinks, coffee brewing equipment, namely, electric and non-electric coffee grinders and electric and non-electric coffee machines and coffee extracting machines, beverage cups and saucers, beverage decanters, drinking glasses, coffee brewing equipment cleaning products, kitchen bowls, reusable kitchen storage containers, coffee storage containers, tea kettles, milk pitchers, coffee tampers, coffee filters, and aprons; administration of a loyalty reward program to promote the retail services of others for participants to obtain benefits from purchases of a company's goods and services; operating of a website featuring consumer information in the field of coffee and tea, coffee beans and blends, coffee roasting, hot and cold beverage brewing tips, and the business benefits of fair trade, sustainable growing and business information regarding distribution practices of coffee growers, coffee growing regions, local and community business events; online electronic publishing of information about coffee and tea, coffee beans and blends, coffee roasting, hot and cold beverage brewing tips, fair trade, sustainable growing and distribution practices, coffee growers, coffee growing regions, local and community events, and active living lifestyles, and for users to provide commentary about the content or about subjects relating thereto