The color(s) grey, pink, white, brown, tan, blue, gold, green, beige, is/are claimed as a feature of the mark.
The mark consists of the words WIDE AWAKE in capital letters and COFFEE CO in smaller capital letter to the right of an animal figure with a pink box to the left of the animal image, in smaller capital letters, with the words 100% SPECIALTY GRADE COFFEE partially on a brown background and corner overlapping tan background, the words 100% COLOMBIAN in larger capital letters creamy & balanced in lowercase letters all centered under the animal image, left bottom corner the word MEDIUM showing three coffee beans, underneath the words 100% ARABICA COFFEE in capital letters.