The color(s) black, beige, and brown is/are claimed as a feature of the mark.
The mark consists of The PuraCafe logo is a circular logo, consisting of two concentric black circles, the more external one has a black sentence stating organic pizzeria & cafe. Inside the inner circle there is the name of the mark, all in capital letters, PURACAFE. In the middle of the inner circle there is what we call the flowercup, which is a cup of coffee, with black outlines, filled with a beige color, standing on the base that is supposed to remind of a flower, with coffee beans instead than leaves. The coffee beans are of a darker brown color.