The color(s) black, pink, and green is/are claimed as a feature of the mark.
The mark consists of a person in a black dress with pink stripes and pink and green leaves in her hair. Next to the figure is the word AVOCADOS in green, underlined by two pink lines with green diamonds in between. Below, LA MEXICANA is in stylized pink letters, followed by BY BONANZA in smaller black letters. The first part of LA MEXICANA is underlined by an identical set of pink lines with green diamonds. In the top part of the X in MEXICANA, there are two avocados in green and black. To the right are five avocados in green and black.