Color is not claimed as a feature of the mark.
The mark consists of a drawing of three increasingly taller mountain peaks from left to right, specifically a representation of the Boulder, Colorado, flatirons. There is a depiction of a partial sun (approximately 1/3 of it) setting behind and between the first and second mountain peaks, again counting from the left, with approximately 20 sun rays emanating from the sun upward and somewhat outward to the sides, alternating longer and shorter length rays. All of the above is centered above the letters BOCO, and the word Life in the foreground. The word Life is written under the second O in BOCO. The letters B, O and O in BOCO are in Southbeach Demo Regular font, and the letter C is a depiction of the C as found in the Colorado state flag. The word Life is written in Painted Paradise font with the letter L capitalized and the remainder of the letters not capitalized. Parts of the letters L, i and f of the word Life intrude upward into the bottom of the second O in BOCO. The letters ife in Life are located slightly higher than the base of the letter L of the word, and the letter i is located above the right end of the base of the letter L.
Trademark: 88685245
