9 downloadable and recorded computer software for collecting, editing, organizing, modifying, analyzing, reporting, storing, and sharing of information, statistics, and data related to website traffic, understanding and optimizing website usage, and behavior of Internet users; downloadable mobile application computer software for collecting, editing, organizing, modifying, analyzing, reporting, storing, and sharing of information, statistics, and data related to website traffic, understanding and optimizing website usage, and behavior of Internet users