The color(s) gold, white, red, green and blue is/are claimed as a feature of the mark.
"BIERE BEER CERVEZA", "ESTD 1903", THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "PI JIU", "IMPORTED PREMIUM LAGER", "BREWED AND BOTTLED", "BREWERY CO., LTD." AND "QINGDAO, CHINA"
The mark consists of the wording "BIERE - BEER - CERVEZA TSINGTAO ESTD 1903 IMPORTED PREMIUM LAGER BREWED AND BOTTLED BY TSINGTAO BREWERY CO., LTD. IN QINGDAO, CHINA". "BIERE - BEER - CERVEZA" appears in gold font, between a pair of gold grain stalks, on a curved red and white band. A design consisting of gold, red, and blue concentric circles appears below "BIERE - BEER - CERVEZA" on a green semi-circular background. A white pagoda with two white waves appears in the blue center circle, and a pair of gold grain stalks appears in the red circle. The circles are surrounded by a pair of gold and green lions. "TSINGTAO ESTD 1903" appears on a red generally-rectangular background shape filled with wavy red lines, with white outlining. "TSINGTAO" is white with gold outlining, and "ESTD 1903" appears in gold, with gold overscore and underscore. Four gold Chinese characters appear between "ESTD" and "1903". "IMPORTED PREMIUM LAGER" appears on a green semi-circular background, with "IMPORTED" and "LAGER" in white, and "PREMIUM" in gold. "BREWED AND BOTTLED BY TSINGTAO BREWERY CO., LTD. IN QINGDAO, CHINA" appears in gold font on a curved red and white band. All the foregoing elements appear on a gold oval background.
TSINGTAO ESTABLISHED NINETEEN ZERO THREE BIERE BEER CERVEZA IMPORTED PREMIUM LAGER BREWED AND BOTTLED BY TSINGTAO BREWERY COMPANY LTD IN QINGDAO CHINA
As to "TSINGTAO" and the non-Latin characters that transliterate to "QING DAO PI JIU"
The non-Latin characters in the mark transliterate to "QING DAO PI JIU" and this means "GREEN ISLAND BEER" in English.
The English translation of "BIERE", "CERVEZA", and "TSINGTAO" is "BEER", "BEER", and "GREEN ISLAND", respectively.
Trademark: 88663790
