The color(s) red, white and gray is/are claimed as a feature of the mark.
The mark consists of a circle colored in red and inside is the capital letter "G" followed by an exclamation point "!" in white. To the right of the circle is the word "GameInsight", with capitalized letters "G" and "I" and all other letters are lowercase. The word "Game" is colored in red and "Insight" is colored in gray.
G! GAME INSIGHT