Color is not claimed as a feature of the mark.
"HELADOS FINOS"
The mark consists of a Mexican girl with braided hair and flowers in her hair and Aztec sun-like design surrounding her head, wearing skull-shaped earrings and a dress embellished with skulls, flowers, and flower leaves, and holding an ice cream bar in her hands. The words "Jeff & Tony's" and "Helados Finos" are written across the girl's dress.
JEFF AND TONYS HELADOS FINOS
The English translation of "HELADOS FINOS" in the mark is "FINE ICE CREAM".