The color(s) yellow, white, red, black and orange is/are claimed as a feature of the mark.
"FUEGO"
The mark consists of The mark consists of the wording PAPITAS PAPATÍAS FULMINANTES. The word PAPITAS appear in brown capital letters. The word PAPATÍAS is white with a red edge. The words PAPITAS is surrounded by a black and yellow border. The word FULMINANTES is presented in brown with a background of a flame in yellow, orange and white, surrounded by a red border.
The non-Latin characters in the mark transliterate to FULMINANTE and this means FLAMING in English.
The English translation of PAPITAS in the mark is POTATO CHIPS.