The color(s) blue, white, and red is/are claimed as a feature of the mark.
"SEL DES ALPES," "FINE SALT," "PRODUCT OF SWITZERLAND," "THIS SALT DOES NOT SUPPLY IODIDE, A NECESSARY NUTRIENT," "SWISS," "SINCE 1854"
The mark consists of Blue stylized wording "PRODUCT OF SWITZERLAND" on a white background; below is the stylized wording "SEL DES ALPES" in white, with a white plus sign to the right of the word "SEL" above a blue and white mountain image, on a red rectangular badge shape with blue rectangular shadowing, above the white stylized wording "FINE SALT" and "THIS SALT DOES NOT SUPPLY IODIDE, A NECESSARY NUTRIENT"; behind this badge element is a scene with blue and white mountains, a person with a horn, trees, a stream, a wheel, a person with a cart, a flower, a person with a stick, and two goats; in the lower right corner is a white circle with a red band, red stars and the red wording "A Swiss Story Since 1854" above an image of a person with a shepherd's staff behind a goat; the blue rectangular outline is not claimed as a feature of the mark.
PRODUCT OF SWITZERLAND SEL DES ALPES FINE SALT THIS SALT DOES NOT SUPPLY IODIDE, A NECESSARY NUTRIENT A SWISS STORY SINCE EIGHTEEN FIFTY FOUR; PRODUCT OF SWITZERLAND SEL DES ALPES FINE SALT THIS SALT DOES NOT SUPPLY IODIDE, A NECESSARY NUTRIENT A SWISS STORY SINCE ONE THOUSAND EIGHT HUNDRED FIFTY FOUR
The English translation of "SEL DES ALPES" in the mark is "SALT OF THE ALPS".