The mark consists of four circles partially overlapping and arranged horizontally. From left to right, the circles are green, orange, pink, and blue. Inside each circle are semi-circular shaped banners on the top and bottom of each circle. From left to right, the banners are light green, yellow, light pink, and light blue. Inside each circle is a sunburst design, in the colors light green, light orange, light pink, and light blue from left to right. Inside the top banner of each circle are the words "EVERY TOY" in green, orange, pink, and blue from left to right. Inside the bottom banner of each circle are the words "FILLS A NEED" in green, orange, pink, and blue from left to right. In the center of the sunburst design in the circles, from left to right, are the phrases "PLAY SWAT PATTERN", "PLAY INTERACT PATTERN", "PLAY HUNT PATTERN", and "PLAY EXPLORE PATTERN" in white. The color white appearing outside of the designs is merely background and is not part of the mark.
The colors green, light green, yellow, orange, light orange, pink, light pink, blue, light blue and white are claimed as a feature of the mark.