The color(s) black, grey, white, and brown is/are claimed as a feature of the mark.
"EST. 1977", "BAIT CO. WATERFORD, MI"
The mark consists of a black circle featuring the uppercase words"EST. 1977" in grey letters near the top of the circle and centered above the words "DMF Bait Co". The "D" and "F" in "DMF" are uppercase in white letters and the "M" is a brown caricature of a worm with round black and white bug eyes on the head cutting into the lower portion of the letter "D" and the body, with partial black lines representing segments, waving up and down to create a capital "M" with the sectioned tail cutting across the lower portion of the letter F, all above the words "Bait Co". that are in smaller, stylized white script beginning below the letter "M" and continuing across to the edge of the letter "F" and below all, the words "WATERFORD, MI" in upper case brown letters offset slightly to the left and curving along the bottom edge of the circle.
EST ONE THOUSAND NINE HUNDRED AND SEVENTY SEVEN DMF BAIT COMPANY WATERFORD MICHIGAN; EST ONE NINE SEVEN SEVEN DMF BAIT COMPANY WATERFORD MICHIGAN
Trademark: 88653549
