Color is not claimed as a feature of the mark.
The mark consists of the word ENTICE on a brick wall background. There is head of a Pitbull with collar over the letter T, a cap over the letter I, a koozie in the lower part of the second letter E, a t-shirt behind the letter N, and a spray at the beginning of the word. There is a money bag, a perfume bottle, and two diamonds under the word ENTICE.