The color(s) red, black, chrome is/are claimed as a feature of the mark.
The mark consists of Red heart with two tire treads running over heart from lower left running to upper right in a 45 degree angle, said tire treads resembling treads from a 1960s bias ply tire with black background and treads disappearing into black background but prominent running over red heart with words below written using the Magneto font saying Treadheart Where the heart hits the highway.
TREAD HEART WHERE THE HEART HITS THE HIGHWAY