The color(s) black, white, and fuchsia is/are claimed as a feature of the mark.
The mark consists of a white girl with her fuchsia and black tongue out, having long black hair in a braid with a fuchsia bow at the end, having both arms extended outward away from the body, wearing a white t-shirt with fuchsia and black trim, a fuchsia and black skirt with an apron that is black, white, and fuchsia showing two black and fuchsia ice cream cones crossed in an x shape on a white background, a head shawl that is black with a fuchsia zig-zag pattern, black flat sandals with criss-cross straps over the top, standing with her feet apart and pointing away from each other at an angle, and holding a black ice cream cone with two scoops of fuchsia ice cream in her right hand, alongside the word "La" in black cursive writing, below the word "MICHOACANA" in all capitals fuchsia printing with a black border on each letter and arching over the girl in a semicircle shape, and above the words "ICE CREAM" in all capitals, slightly curving upwards at each end, in plain black text.
The English translation of LA MICHOACANA in the mark is someone or something from the state of Michoacán in western Mexico.
Trademark: 88638083
