35 Promoting public awareness of the need for water conservation. Customer program to promote and develop water conservation; Outreach to customers for enrollment and membership in water and sewer management programs and services; Providing an incentive award program in the nature of financial rebates, discounts or other credits for reducing consumption or costs relating to water and sewer services; Promotion of water conservation and the efficient use of water, and the exhibiting of water saving technologies; Consulting services in the nature of advising residential and business customers and potential customers and local, state and federal governmental entities regarding water saving systems and technologies and regarding the customizing of new water saving systems; Promoting public awareness of environmental issues and initiatives, water conservation; Retail water and sewer provider services, namely, providing a service that allows customers to purchase water, namely, water and sewer services; On-line retail store services featuring water and sewer-related products and services