42 Data automation and collection service using proprietary software to evaluate, analyze and collect vehicle driver and passenger data; Software as a service (SAAS) featuring software for data collection, evaluation, and analysis of vehicle driver and passenger data; Providing temporary use of online non-downloadable computer software for tracking, analyzing, scoring, training, coaching, improving, gamifying, and rewarding the user with the objective to improve vehicle driver and vehicle passenger behavior and safety, measuring driving performance, reducing driving risk factors and environmental impacts, and improving overall vehicle, driver and passenger performance; Providing online non-downloadable computer software for tracking, analyzing, scoring, training, coaching, improving, gamifying, and rewarding the user with the objective to improve vehicle driver and vehicle passenger behavior and safety, measuring driving performance, reducing driving risk factors and environmental impacts, and improving overall vehicle, driver and passenger performance