The color(s) black, white, metallic silver is/are claimed as a feature of the mark.
The mark consists of Top half of mark is a double outlined half moon shape. It has 12 dots on the inner top perimeter. The word "THE" is centered on the top in all capital letters. The word SWAG is mid center with an Owl on top of the letter A. Elongated triangle outline crosses through the letters S,W,G The words BAG COMPANY is located about three quarters down in the overall mark. It's depicted in all capital letters. The lower half of mark is a quarter moon shape facing the opposite direction of the top half. It has 1 line on left and 1 line on right that are drawn towards the center of lower half. The bottom has 3 stars. The middle star is larger than the 2 outer stars - Overall it gives the appearance of a circle. The colors black, metallic silver, white fade from left to right giving it an Ombre effect.