42 Software as a service (SaaS) featuring application software for managing and controlling retail operations for use in the fields of business management, business administration, point-of-sale transactions, inventory management, customer management, financial transactions, electronic funds transfer and payments, sales management, stock management, product management, supply chain management, purchase orders, stock-takes, data management, computer hardware integration, data collection services, data management services, data processing services, inventory control and management services, financial transaction services, financial payment services, payment administration services; rental of software; providing temporary use of on-line non-downloadable computer application software and providing temporary use of a web-based software application for managing and controlling retail operations in the field of business management, business administration, point-of-sale transactions, inventory management, customer management, financial transactions, electronic funds transfer and payments, sales management, stock management, product management, supply chain management, purchase orders, stock-takes, data management, computer hardware integration; technical support services for computer software, namely, installation, maintenance and repair of computer software and troubleshooting of computer software problems; computer software security services, namely, restricting access to and by computer networks to and of undesired websites, media and individuals and facilities; electronic storage of data; advisory, consultancy and information services for the aforesaid; all of the aforesaid goods being provided directly in connection with the provision of cloud-based 'software as a service' (SaaS); none of the aforesaid services being computer software services used for or in relation to vending machines