Color is not claimed as a feature of the mark.
"SPORT BAR"
The mark consists of the words "la chucheria sport bar" in all capitalized letters place on the top portion of a shield shape logo; "la chucheria" is stretched across the upper most portion filing the entire top of the shield with "sport bar" placed below it, centered and in smaller font; immediately below "sport bar" is a five point star centered on the shield atop of a striped backdrop; at the bottom center of the shield is a soccer ball; behind, to the right and partially above the soccer ball, but below the star is a baseball, and; behind, to the left and partially above the soccer, but below the star is a stopwatch.
The English translation of "la chucheria" in the mark is "the sweets".