Color is not claimed as a feature of the mark.
"BIRRIERIA" AND "BIRRIA DE RES ESTILO TIJUANA"
The mark consists of the wording "BIRRIERIA GONZALEZ BIRRIA DE RES ESTILO TIJUANA" in a stylized font. The wording appears between two concentric circles. The wording "BIRRIERIA GONZALEZ" is above the wording "BIRRIA DE RES ESTILO TIJUANA". A plain circle appears between the wording "BIRRIA" and the wording "BIRRIERIA" and a plain circle appears between the wording "GONZALEZ" and the wording "TIJUANA". A stylized design of a cow's head appears in the center of the concentric circles.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Eleazar I Gonzalez, whose consent(s) to register is made of record.
The English translation of "DE RES ESTILO" in the mark is "BEEF STYLE".