35 Business services, namely, tracking, monitoring and alerting of Internet and directory searches for others in response to advertising; marketing analysis services to determine the audience affected by advertisements; analysis of advertising response; analysis of the public awareness of advertising; business management and marketing analysis services; conducting of marketing studies; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; marketing consulting services, namely, analysis of language within advertising and marketing; data management services for use in debt collection, namely, electronic data collection and on-line claims management; business management analysis services for others in the nature of benchmarking services, namely, measuring goods and services against a standardized point of reference for goods and services of the same kind; brand evaluation and positioning services; promotion, advertising and marketing of on-line websites; online and search engine marketing advice and assistance, namely, keyword analysis; business and marketing advice relating to the building and establishing of website links and hits in order to increase the number of visitors to a website; advertising, marketing, public relations and promotional services, special events planning for commercial, promotional or advertising purposes and development of marketing campaigns for others; brand concept and development services and brand evaluation services; brand development and evaluation services in the field of trademarks, trade names, and domain names; providing advertising services, namely, development of advertising campaigns for social media; business networking services; advertising and marketing by means of text messaging, SMS, telemarketing, search engines, digital media, telecommunications, television, radio, mobile telephony, social media and networking websites, internet and web sites; dissemination of advertising, marketing and promotional material; computer database compilation and management; business services in the nature of competitor analysis, monitoring and reporting; business and marketing strategy development services; business and management advice, administration and assistance; business planning services; information, advice and consultancy in relation to all the aforesaid services; search engine optimisation services, namely, specialised services in relation to website traffic optimisation and the achievement of higher rankings in Internet search engines; marketing services in the nature of content management services for websites