Color is not claimed as a feature of the mark.
"COFFEE AND FAMILIAR"
The mark consists of a man in a long-sleeved collared shirt from the chest up, wearing a cowboy hat. The man is holding a cup of coffee in his right hand. In front of the man there is a coffee pot with the wording "DESDE 1946". Behind the man there is a hill-shaped shadow. On top there is the wording "CAFÉ EL VAQUERO" and on the lower part the wording "TRADICIÓN FAMILIAR".
CAFÉ EL VAQUERO TRADICIÓN FAMILIAR DESDE NINETEEN FORTY SIX; CAFÉ EL VAQUERO TRADICIÓN FAMILIAR DESDE ONE NINE FOUR SIX
The English translation of EL VAQUERO TRADICION DESDE 1946 in the mark is THE COWBOY TRADITION SINCE 1946.
Trademark: 88620449
