The color(s) pink is/are claimed as a feature of the mark.
The mark consists of the color pink applied as a background carrier, namely, as rectangular banners displayed across applicant's website and its software platform used in connection with (a) advertising and marketing services, (b) software services ithat allow users to access real-time information about a home the user is allowing others to use as a temporary vacation home, (c) hospitality services, namely, housekeeping, and (d) the provision of information concerning vacation rental home profit generation, vacations, and vacation planning. The matter shown in broken lines is not part of the mark and serves only to show the position or placement of the mark. The grey background is not part of the mark.