The color(s) brown, tan, white, purple, pink and grey is/are claimed as a feature of the mark.
THE COFFEE BEAN DESIGN AND "COFFEE CO" "GROUND COFFEE", "ESPRESSO CAPSULES", "DARK ROAST" AND "CARAMEL FLAVOR".
The mark consists of a three-dimensional configuration, on the box front appears the stacked wording "WIDE AWAKE COFFEE CO" in tan in a square brown carrier above the white stacked wording "ESPRESSO CAPSULES"; below is an animal design resembling a pink flamingo with large white eyes with brown coffee bean pupils and a pink and gray body and beak; the animal sits atop a nondistinctive element design of a purple and brown cup and saucer; atop the cup is nondistinctive wording "INTENSITY 9"; below is the white wording "VIGOROSO", which is above a nondistinctive tan vertical line and the tan wording "DARK ROAST WITH RICH & CREAMY DARK CARAMEL FLAVOR"; below this is a nondistinctive rectangular purple box with white inner border. The background is a paisley pattern in light brown atop dark brown. The broken lines depict the three-dimensional rectangular box packaging shape, serving to indicate placement of the mark on the goods and are not part of the mark.
The English translation of the word "VIGOROSO" in the mark is "VIGOROUS".
Trademark: 88619066
