The color(s) white is/are claimed as a feature of the mark.
The mark consists of the logo is composed of two elements, the first one is the symbol or isotype which is made by the merge of multiple fragments of non organic figures, each one making part of a big round shaped figure that symbolizes the shape of a fruit, at the center of this we find and f which stands for the brands name frutifera, the other element is the typography stating the brands full name frutifera and at the bottom of the logo we see another different typography stating the brands slogan natural.