Color is not claimed as a feature of the mark.
"POP"
The mark consists of A picture of a girl with pigtails eating a popsicle, superimposed over a shaded circle with a border, with the words "La Niña Michoacana" appearing above the circle, all appearing over the word "Pop", which is superimposed over an oblong, shaded oval with a border.
The English translation of LA NIÑA in the mark is the girl.