Color is not claimed as a feature of the mark.
The mark consists of the letters in "BARTOW" and "FORD" slanting upwards and downwards to form a roof shape, "BARTOW" upwards and "FORD" downwards. The "W" and "F" are the peak of the roof. The words "INTEGRITY · TRUST · HONESTY" are in a smaller stylized font.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.