The color(s) blue, purple, pink, and black is/are claimed as a feature of the mark.
The mark consists of the wordings "1st Look HD Ultrasound" in black color and three fonts. The second "O" in "Look"" is represented by black outline of a heart made out of a transducer and a baby both filled with a blue, purple to pink gradient. The number "1" is black with the blue, purple, and pink gradient in academy engraved font.