The mark consists of The image consists of the wording "COOL-COCO" in shades of blue, green, yellow, red, and brown, and outlined in black and blue. The "O"'s appear as entire coconuts. There is a green colored coconut character with a red smile and a, wearing black sunglasses that show red, yellow, and blue horizontal stripes on the lenses. The coconut character has red legs and green, red, and blue palms extending from blue, and red arms. There is a red, yellow, and blue umbrella extending from the top of the coconut.
The color(s) green, red, blue, brown, black, white, yellow is/are claimed as a feature of the mark.