The color(s) red (pms-485), white, black is/are claimed as a feature of the mark.
The mark consists of stylized letters ULO and the lettering for the brand name University Life Outfitters in red, pantone 485, white and black. it is acceptable to convert the entire logo to one color in any of our brand colors if required by the marketing application and it is acceptable to present the ULO mark without the literal brand name when appropriate or necessary and determined by the marketing or medium application.