The colors orange, green, black, white, red, white, pink, dark pink, brown and yellow are claimed as a feature of the mark.
"TEA", "TEA CO.", "TERAMACHI-NIJO KYOTO JAPAN", AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "NIPPON", "CHAHO", "SENCHA", AND "MEICHA"
The mark consists of orange background with a thin red border, surrounded by a green border with green leaves and green and black stems, and flowers in white, pink, dark pink, and yellow, further surrounded by a thin yellow border; inside of the orange background appears a green and black jar on a green pedestal with red strings around it; the green jar has black Japanese wording written on its front; brown and black branches with green leaves and white and green flowers appear behind the jar; a white ribbon band with orange and black shading, also outlined in black appears above the green jar, with black Japanese wording, underneath of which appears the word "TEA" in red, white, and black stylized letters; underneath the jar appears the wording "IPPODO TEA CO". in brown, underneath of which appears the wording "TERAMACHI-NIJO KYOTO JAPAN" also in brown, and underneath of which appear a design with two overlapping triangular and three circles underneath it and Japanese wording appearing next to it, all in black.
The non-Latin characters on the banner transliterate to ¿Nippon Ippodo Meicha¿. The non-Latin characters on the vase transliterate to ¿Sencha Kaboku¿. The non-Latin characters on the orange background transliterate to ¿Ippodo Chaho¿.
The non-Latin characters on the banner translate to ¿Japan Ippodo Fine Quality Tea¿ in English. The non-Latin characters on the vase translate to ¿¿Sencha Auspicious Tree¿ in English. The non-Latin characters on the orange background translate to ¿Ippodo Tea Store¿ in English. The wording "Ippodo" has no meaning in a foreign language.