Color is not claimed as a feature of the mark.
"DESDE 1948"
The mark consists of the word "WIRTH" in stylized letters below of which appears the wording "DESDE 1948" in stylized letters.
WIRTH DESDE NINETEEN FORTY EIGHT; WIRTH DESDE ONE THOUSAND NINE HUNDRED FORTY EIGHT
The English translation of "DESDE" in the mark is "SINCE". The wording "WIRTH" has no meaning in a foreign language.