The color(s) pink, yellow, purple, green, light blue, gray, and white is/are claimed as a feature of the mark.
"KIDDIE PLAY"
The mark consists of the stylized word "KIDDIE" with gray shadowing where the letters "K" and "E" are pink, the first letter "I" is yellow, the first letter "D" is purple, the second letter "D" is green", and the second letter "I" is light blue, above and to the left of the stylized word "PLAY" with gray shadowing where the word "PLAY" passes in front of the bottom portion of the letters "DIE", and where the letter "P" is pink, the letter "L" is yellow, the letter "A" is purple, and the letter "Y" is green, all surrounded by a single-lined rectangle with rounded corners. Above the first letter "I" in "KIDDIE" are three yellow lines that widen from points as they extend to the right and end at a light blue and white soccer ball that passes in front of and above the single-lined purple rectangle.
KIDDY PLAY